How Price Promotions Influence Post-Purchase Consumption Experience: the Immediate and Delayed Effects

Three studies suggest that price promotions enhance consumption experience when consumption takes place shortly after the payment is made. However, when consumption is delayed, the situation is reversed: price promotions reduce attention to the product being consumed, and consequently, weaken consumption experience in the long run.



Citation:

Claire Tsai and Leonard Lee (2013) ,"How Price Promotions Influence Post-Purchase Consumption Experience: the Immediate and Delayed Effects", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 322-323.

Authors

Claire Tsai, University of Toronto, Canada
Leonard Lee, Columbia University, USA



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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