In a New Grade, in a New Pair of Shoes: Child-Parent Negotiation in the Back-To-School Shoe Shopping Ritual

We conducted ethnographic research on the back-to-school shoe shopping ritual to challenge the assumptions of consumer socialization of children. The findings show that children are active participants in consumption rituals: they re-appropriate the evaluative frameworks of their parents and articulate desires, influenced by peers.



Citation:

Katherine Sredl and Butigan Ruzica (2013) ,"In a New Grade, in a New Pair of Shoes: Child-Parent Negotiation in the Back-To-School Shoe Shopping Ritual", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 346-346.

Authors

Katherine Sredl, University of Notre Dame, USA
Butigan Ruzica, Zagreb University, Faculty of Economics, Department of Marketing



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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