In a New Grade, in a New Pair of Shoes: Child-Parent Negotiation in the Back-To-School Shoe Shopping Ritual

We conducted ethnographic research on the back-to-school shoe shopping ritual to challenge the assumptions of consumer socialization of children. The findings show that children are active participants in consumption rituals: they re-appropriate the evaluative frameworks of their parents and articulate desires, influenced by peers.



Citation:

Katherine Sredl and Butigan Ruzica (2013) ,"In a New Grade, in a New Pair of Shoes: Child-Parent Negotiation in the Back-To-School Shoe Shopping Ritual", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 346-346.

Authors

Katherine Sredl, University of Notre Dame, USA
Butigan Ruzica, Zagreb University, Faculty of Economics, Department of Marketing



Volume

E - European Advances in Consumer Research Volume 10 | 2013



Share Proceeding

Featured papers

See More

Featured

Let's Get Together and Make a Difference: Experiencing a Community in Donation-Based Crowdfunding

Danit Ein-Gar, Tel Aviv University, Israel

Read More

Featured

C11. More of a Bad Thing: How Consumers Ignore Pollutant Levels in Healthiness Assessment

Aner Tal, Ono Academic College (OAC)
Yaniv Gvili, Ono Academic College (OAC)
Moty Amar, Ono Academic College (OAC)

Read More

Featured

Decreasing Impatience with Bundled Donations

Sachin Banker, University of Utah, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.