Effect of Attitude Function on Attitude: the Mediating Role of Affective and Cognitive Evaluations.
The relationship between attitude functions, its affective-cognitive bases and attitude was proposed in an integrated framework of persuasion. This framework was tested using SEM. The implications are demonstrated in a set of matching studies which indicate that matching both functions and affective-cognitive bases is more effective than matching only one.
Srividya Raghavan and Sridhar Samu (2013) ,"Effect of Attitude Function on Attitude: the Mediating Role of Affective and Cognitive Evaluations.", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 346-346.
Srividya Raghavan, Icfai Business School, Hyderabad, India
Sridhar Samu, Indian School of Business, Hyderabad, India
E - European Advances in Consumer Research Volume 10 | 2013
H6. The Influence of Anthropomorphized Service Toolkit on Consumer Satisfaction in Service Coproduction
Rocky Peng Chen, Hong Kong Baptist University
Kimmy Chan, Hong Kong Baptist University
What Converts Webpage Visits into Crowdfunding Contributions: Assessing the Role of Circumstantial Information
Lucia Salmonson Guimarães Barros, Universidade Federal de Sao Paulo
César Zucco Jr, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Marcelo Salhab Brogliato, Brazilian School of Public and Business Administration, Brazil
Promoting Pi Day: Consumer Inferences about Special Day-Themed Promotions
Daniel M. Zane, University of Miami, USA
Kelly Haws, Vanderbilt University, USA
Rebecca Walker Reczek, Ohio State University, USA