Product Similarity, Stress, and Coping in a Retail Setting

Although product similarity has received considerable attention in past research, it has not yet been linked to stress and coping theory. Therefore, we investigate if perceived product similarity evokes feelings of stress and we analyse which coping strategies consumers use.


Marion Brandstaetter, Thomas Foscht, and Manfred Hammerl (2013) ,"Product Similarity, Stress, and Coping in a Retail Setting", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 312-313.


Marion Brandstaetter, Karl-Franzens-University Graz, Austria
Thomas Foscht, Karl-Franzens-University Graz, Austria
Manfred Hammerl, Karl-Franzens-University Graz, Austria


E - European Advances in Consumer Research Volume 10 | 2013

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