The Things You Own Come With Free Blinkers: the Construal Level of Possessions
Ownership is a key concept in consumer literature. Nevertheless, the psychological nature of ownership as a state remains understudied. We relate ownership to psychological distance and apply CLT to show that possessions are processed low levels of construal, and conversely, processing objects at low construal levels leads to ownership effects.
Bart Claus, Wouter Vanhouche, Siegfried Dewitte, and Luk Warlop (2013) ,"The Things You Own Come With Free Blinkers: the Construal Level of Possessions", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 310-311.
Bart Claus, Iéseg School of Management, France
Wouter Vanhouche, Lessius University College, Belgium
Siegfried Dewitte, KU Leuven, Belgium
Luk Warlop, KU Leuven, Belgium
E - European Advances in Consumer Research Volume 10 | 2013
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