Social Media As Innovation: Students’ Perceptions on the Use of Social Media Tools in Pedagogy

This research examines students’ perceptions of the use of social media tools in the classroom. Findings suggest the pedagogical use of social media is related to perceptions of instructor and university innovativeness. This research contributes to a growing body of literature about social media and offers theoretical and pedagogical implications.



Citation:

Stacy Neier, Linda Tuncay Zayer, and Carolyn Rivers (2013) ,"Social Media As Innovation: Students’ Perceptions on the Use of Social Media Tools in Pedagogy", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 346-346.

Authors

Stacy Neier, Loyola University Chicago, USA
Linda Tuncay Zayer, Loyola University Chicago, USA
Carolyn Rivers, Loyola University Chicago, USA



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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