Can You Feel What You Expect? How A-Modal Information Affects Haptic Perception

We investigate the effect of a-modal information on haptic perception. Specifically, we examine how positive (vs. negative) social information affects softness perception. Results reveal that positive social information leads to higher softness ratings. We show that individuals high in instrumental need for touch are less influenced by social information.


Kristina Kampfer, Monika Imschloß, and Andrea Weihrauch (2013) ,"Can You Feel What You Expect? How A-Modal Information Affects Haptic Perception", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 31-34.


Kristina Kampfer, University Erlangen-Nuremberg
Monika Imschloß, University Mannheim
Andrea Weihrauch, University Erlangen-Nuremberg


E - European Advances in Consumer Research Volume 10 | 2013

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