Pleasure Favors the Unprepared

In situations ranging from creating music playlists to watching TV shows to studying art, we find that preparing for experiences can reduce experiential pleasure. This occurs because pre-experiential information processing can distort how different parts (packets) of an experience are valued, weighted, and experienced.



Citation:

Jayson S. Jia and Baba Shiv (2013) ,"Pleasure Favors the Unprepared", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 31-34.

Authors

Jayson S. Jia, University of Hong Kong
Baba Shiv, Stanford University, USA



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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