The Dismal Side of Power: How Power Thwarts Enjoyment in Familiar Domains

This paper demonstrates that affective experience of power impacts experiential enjoyment (i.e., how much utility is extracted from a consumption experience) by changing how expectations about experience quality are used to integrate the experience. Specifically, high power can actually reduce enjoyment by raising the bar with which the experience is evaluated.



Citation:

Aaron Snyder and Baba Shiv (2013) ,"The Dismal Side of Power: How Power Thwarts Enjoyment in Familiar Domains ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 31-34.

Authors

Aaron Snyder, Stanford University, USA
Baba Shiv, Stanford University, USA



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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