Vicarious Control: Exposure to Mastery and Perceived Self-Efficacy

We hypothesize and test that observing masterful performances of experts at difficult activities increases one’s perceptions of self-efficacy at those same activities. The exertion of control apparent in the masterful performance is vicariously experienced by the observers, and raises their expectations on their own ability to perform the same activity.



Citation:

Irene Scopelliti, Simona Botti, and Carmen Donato (2013) ,"Vicarious Control: Exposure to Mastery and Perceived Self-Efficacy ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 302-303.

Authors

Irene Scopelliti, Carnegie Mellon University, USA
Simona Botti, London Business School, UK
Carmen Donato, University of Groningen, The Netherlands



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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