How Participation in Different Stages of Self-Production Influence Consumers`Evaluation Of, and Relationship With, Self-Made Products

Three studies reveal that engagement during the input specification (design) and realization (physical production) stages of the production process enhance attachment to the self-made product. However, only engagement during the input specification stage increases identification with the product. Findings contribute to the literature on self-production, co-production, and do-it-yourself products.



Citation:

Sukriye Sinem Atakan, Richard P. Bagozzi, and Carolyn Yoon (2013) ,"How Participation in Different Stages of Self-Production Influence Consumers`Evaluation Of, and Relationship With, Self-Made Products", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 304-305.

Authors

Sukriye Sinem Atakan, Ozyegin University, Turkey
Richard P. Bagozzi, University of Michigan, USA
Carolyn Yoon, University of Michigan, USA



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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