How Participation in Different Stages of Self-Production Influence Consumers`Evaluation Of, and Relationship With, Self-Made Products
Three studies reveal that engagement during the input specification (design) and realization (physical production) stages of the production process enhance attachment to the self-made product. However, only engagement during the input specification stage increases identification with the product. Findings contribute to the literature on self-production, co-production, and do-it-yourself products.
Citation:
Sukriye Sinem Atakan, Richard P. Bagozzi, and Carolyn Yoon (2013) ,"How Participation in Different Stages of Self-Production Influence Consumers`Evaluation Of, and Relationship With, Self-Made Products", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 304-305.
Authors
Sukriye Sinem Atakan, Ozyegin University, Turkey
Richard P. Bagozzi, University of Michigan, USA
Carolyn Yoon, University of Michigan, USA
Volume
E - European Advances in Consumer Research Volume 10 | 2013
Share Proceeding
Featured papers
See MoreFeatured
Semantic Processes in Memory-Based Consumer Decision Making
Sudeep Bhatia, University of Pennsylvania, USA
Featured
Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products
Lucas Stich, Ludwig-Maximilians-University Munich
Martin Spann, Ludwig-Maximilians-University Munich
Gerald Häubl, University of Alberta, Canada
Featured
D8. Why Employees Communicate Positive eWOM on Social Networking Sites: Motivations and Moderators
Jing Zhang, 华中科技大学管理学院
Ya Zhang, 华中科技大学管理学院