Country-Of-Origin Can Modify Actual Product Performance

Results from three experiments indicate that the efficacy of products carrying reputable country-of-origin labels were better than the efficacy of the same products when carrying less reputable country-of-origin labels; titanium frames were lighter, sunglasses helped see better when facing glaring light and ear-muffs enabled better hearing despite strong background noise.



Citation:

Moty Amar, Dan Ariely, Ziv Carmon, Maya Bar-Hillel, and Chezy Ofir (2013) ,"Country-Of-Origin Can Modify Actual Product Performance", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 306-307.

Authors

Moty Amar, OAC, Israel
Dan Ariely, Duke University, USA
Ziv Carmon, INSEAD, Singapore
Maya Bar-Hillel, The Hebrew University, Israel
Chezy Ofir, The Hebrew University, Israel



Volume

E - European Advances in Consumer Research Volume 10 | 2013



Share Proceeding

Featured papers

See More

Featured

A7. Credible Critters: Source and Message Expectancy Violation and Influence on Perceived Trustworthiness and Credibility

Justin Graeber, University of Texas at Austin, USA

Read More

Featured

H4. Anthropomorphism Moderates the Effect of Ownership on Self Perceptions

Qiang Zhou, University of Texas at San Antonio, USA
Dengfeng Yan, University of Texas at San Antonio, USA

Read More

Featured

Tuition Myopia: Temporal Discounting Induces a Myopic Focus on the Costs of Higher Education

Haewon Yoon, Indiana University, USA
Yang Yang, University of Florida, USA
Carey K. Morewedge, Boston University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.