Red in the Eye, Blue in the Mouth: the Influence of Visual Cues on Temperature Perceptions
The results of four experimental studies show that mere exposure to red and blue cues influences consumers’ product temperature perceptions. This effect occurs because visual inputs are available prior to haptic inputs, since visual cues can be obtained with a greater degree of non-proximity and sequentially earlier than haptic cues.
Courtney Szocs and Dipayan Biswas (2013) ,"Red in the Eye, Blue in the Mouth: the Influence of Visual Cues on Temperature Perceptions", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 27-30.
Courtney Szocs, University of South Florida, USA
Dipayan Biswas, University of South Florida, USA
E - European Advances in Consumer Research Volume 10 | 2013
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