Mental Thermoregulation: Affective and Cognitive Pathways For Non-Physical Temperature Regulation
Reliance on emotions (cognitions) can function as a warming (cooling) process and hence individuals are nonconsciously induced into altering their decision-making style according to their thermoregulatory objectives. The mere use of cognitive versus affective pathways alters not just an individual’s perceived temperature, but leads to changes in actual temperature.
Citation:
Rhonda Hadi, Dan King, and Lauren Block (2013) ,"Mental Thermoregulation: Affective and Cognitive Pathways For Non-Physical Temperature Regulation", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 27-30.
Authors
Rhonda Hadi, Baruch College, USA
Dan King, NUS Business School, Singapore
Lauren Block, Baruch College, USA
Volume
E - European Advances in Consumer Research Volume 10 | 2013
Share Proceeding
Featured papers
See MoreFeatured
Consumer Identity in the Flesh: Lactose Intolerance and the Erupting Body
Kushagra Bhatnagar, Aalto University, Finland
Jack Tillotson, Liverpool John Moores University
Sammy Toyoki, Aalto University, Finland
Featured
Slow and Steady versus Fast and Furious: The Effect of Speed on Decision Making
Ellie Kyung, Dartmouth College, USA
Yael Shani-Feinstein, Ben Gurion University, Israel
Jacob Goldenberg, IDC
Featured
Influence of Visual Crowding and Space Between Products on Consumer Choice
Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France