Mental Thermoregulation: Affective and Cognitive Pathways For Non-Physical Temperature Regulation
Reliance on emotions (cognitions) can function as a warming (cooling) process and hence individuals are nonconsciously induced into altering their decision-making style according to their thermoregulatory objectives. The mere use of cognitive versus affective pathways alters not just an individual’s perceived temperature, but leads to changes in actual temperature.
Rhonda Hadi, Dan King, and Lauren Block (2013) ,"Mental Thermoregulation: Affective and Cognitive Pathways For Non-Physical Temperature Regulation", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 27-30.
Rhonda Hadi, Baruch College, USA
Dan King, NUS Business School, Singapore
Lauren Block, Baruch College, USA
E - European Advances in Consumer Research Volume 10 | 2013
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