Mental Thermoregulation: Affective and Cognitive Pathways For Non-Physical Temperature Regulation

Reliance on emotions (cognitions) can function as a warming (cooling) process and hence individuals are nonconsciously induced into altering their decision-making style according to their thermoregulatory objectives. The mere use of cognitive versus affective pathways alters not just an individual’s perceived temperature, but leads to changes in actual temperature.



Citation:

Rhonda Hadi, Dan King, and Lauren Block (2013) ,"Mental Thermoregulation: Affective and Cognitive Pathways For Non-Physical Temperature Regulation", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 27-30.

Authors

Rhonda Hadi, Baruch College, USA
Dan King, NUS Business School, Singapore
Lauren Block, Baruch College, USA



Volume

E - European Advances in Consumer Research Volume 10 | 2013



Share Proceeding

Featured papers

See More

Featured

H12. Does Economic Development Influence Consumer Innovativeness?

Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
Julie Anne Lee, University of Western Australia

Read More

Featured

The Slippery Slope of Green Consumption: The Nonlinear Effects of Social Class

Li YAN, Monash University, Australia
Hean Tat Keh, Monash University, Australia
Jiemiao Chen, Monash University, Australia

Read More

Featured

Q5. Conceptualizing the Digital Experience in Luxury

Wided Batat, American University Beirut

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.