When East Meets West: Cross-Cultural Consumer Research
A round table will discuss differences between consumer behavior patterns in developed countries and transitional economies. Among the discussion topics are: socio-psychological characteristics of consumers; cultural transformation from collectivism to individualism; transition from choicelessness to choice overload; ethical issues in consumption; gender differences in purchasing decision making.
Gregory Kivenzor (2013) ,"When East Meets West: Cross-Cultural Consumer Research", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 337-337.
Gregory Kivenzor, Rivier University, USA
E - European Advances in Consumer Research Volume 10 | 2013
Financial Education and Confidence in Financial Knowledge
Stephen Atlas, University of Rhode Island
Nilton Porto, University of Rhode Island
Jing Jian Xiao, University of Rhode Island
N4. Induction of Construal-Level Mindset via Surprise and the Follow-up Effect on Consumer Evaluations and Judgments
Atul A Kulkarni, University of Missouri, USA
Joëlle Vanhamme, EDHEC Business School, France
H6. The Influence of Anthropomorphized Service Toolkit on Consumer Satisfaction in Service Coproduction
Rocky Peng Chen, Hong Kong Baptist University
Kimmy Chan, Hong Kong Baptist University