When East Meets West: Cross-Cultural Consumer Research

A round table will discuss differences between consumer behavior patterns in developed countries and transitional economies. Among the discussion topics are: socio-psychological characteristics of consumers; cultural transformation from collectivism to individualism; transition from choicelessness to choice overload; ethical issues in consumption; gender differences in purchasing decision making.



Citation:

Gregory Kivenzor (2013) ,"When East Meets West: Cross-Cultural Consumer Research", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 337-337.

Authors

Gregory Kivenzor, Rivier University, USA



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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