Source Gender of Health Information: Does It Really Matter?
Using a factorial designed experiment, this study extended source gender (male, female) of information research by evaluating behavioural measures over time. Physical activity levels were the targeted behaviour. Analysis revealed that a male source was more influential for physical activity increases compared to a female source during the treatment phase.
Sarah Forbes, Kirsten Robertson, and Rob Lawson (2013) ,"Source Gender of Health Information: Does It Really Matter?", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 104-110.
Sarah Forbes, University of Birmingham, United Kingdom
Kirsten Robertson, University of Otago, New Zealand
Rob Lawson, University of Otago, New Zealand
E - European Advances in Consumer Research Volume 10 | 2013
The Anchoring Effects of Temperature Cues on Price Valuations
Michael Barbera, Barbera Solutions
Gavin Northey, University of Auckland, New Zealand
Felix Septianto, University of Auckland, New Zealand
Vicki Andonopoulos, University of New South Wales
Catherine Frethey-Bentham, University of Auckland, New Zealand
Digital Storytelling and Post-Trust Online Sperm Marketing
Jennifer Takhar, Institut Supérieur de Gestion, Paris, France.
Laetitia Mimoun, HEC Paris, France
The Role of Expectations About Changes in Wealth in Discounting Decisions
Abigail Sussman, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA
Shweta Desiraju, University of Chicago, USA