Source Gender of Health Information: Does It Really Matter?
Using a factorial designed experiment, this study extended source gender (male, female) of information research by evaluating behavioural measures over time. Physical activity levels were the targeted behaviour. Analysis revealed that a male source was more influential for physical activity increases compared to a female source during the treatment phase.
Sarah Forbes, Kirsten Robertson, and Rob Lawson (2013) ,"Source Gender of Health Information: Does It Really Matter?", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 104-110.
Sarah Forbes, University of Birmingham, United Kingdom
Kirsten Robertson, University of Otago, New Zealand
Rob Lawson, University of Otago, New Zealand
E - European Advances in Consumer Research Volume 10 | 2013
Situation Neglect Underlies Both Psychological Myopia and Psychological Hyperopia
Sarah Wei, University of Warwick
Christopher Hsee, University of Chicago, USA
The “Upper Limit Framing” Effect: Upper Limit Framing of a Cost Estimate Influences Consumption Choices
Sudipta Mukherjee, Virginia Tech, USA
Frank May, Virginia Tech, USA
Turning “Expenses” into “Bills”: How spending Categorization Impacts Budget Optimism and Likelihood of Success
Eleanor Putnam-Farr, Rice University, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA