Capturing Or Changing the Way We (Never) Were? How Taking Pictures Affects Experiences and Memories of Experiences

Consumers take pictures in almost every life situation. We examine with lab experiments and a field study whether taking pictures (or constraints on such) affects evaluations and memories of an experience in the short to long run.



Citation:

Gal Zauberman, Kristin Diehl, and Alix Barasch (2013) ,"Capturing Or Changing the Way We (Never) Were? How Taking Pictures Affects Experiences and Memories of Experiences ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 294-294.

Authors

Gal Zauberman, University of Pennsylvania, USA
Kristin Diehl, University of Southern California, USA
Alix Barasch, University of Pennsylvania, USA



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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