Consuming Green, Living Green? Boundary Conditions of the Licensing Effect.
Sustainable consumption at t=0 may license people to behave unsustainably at t=1. We show that this effect is mitigated by one’s sustainable self-view. We also find that self-licenses can be traded in only once and do not persist in subsequent situations (t=2).
Marijn H. C. Meijers, Peeter W. J. Verlegh, Marret K. Noordewier, and Edith G. Smit (2013) ,"Consuming Green, Living Green? Boundary Conditions of the Licensing Effect.", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 292-293.
Marijn H. C. Meijers, ASCoR,University of Amsterdam
Peeter W. J. Verlegh, ASCoR,University of Amsterdam
Marret K. Noordewier, Leiden University
Edith G. Smit, ASCoR,University of Amsterdam
E - European Advances in Consumer Research Volume 10 | 2013
Safety or Luxury: The Effect of Competitiveness on Consumer Preference in Social Crowding
Lijun Zhang, Nanyang Technological University, Singapore
Yee Ling, Elaine Chan, Nanyang Technological University, Singapore
Preferences for Insight and Effort Differ across Domains and Audiences
Gaetano Nino Miceli, University of Calabria
Irene Scopelliti, City University of London, UK
Maria Antonietta Raimondo, University of Calabria
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Satadruta Mookherjee, SUNY Binghamton, USA
Subimal Chatterjee, SUNY Binghamton, USA