Consuming Green, Living Green? Boundary Conditions of the Licensing Effect.

Sustainable consumption at t=0 may license people to behave unsustainably at t=1. We show that this effect is mitigated by one’s sustainable self-view. We also find that self-licenses can be traded in only once and do not persist in subsequent situations (t=2).



Citation:

Marijn H. C. Meijers, Peeter W. J. Verlegh, Marret K. Noordewier, and Edith G. Smit (2013) ,"Consuming Green, Living Green? Boundary Conditions of the Licensing Effect.", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 292-293.

Authors

Marijn H. C. Meijers, ASCoR,University of Amsterdam
Peeter W. J. Verlegh, ASCoR,University of Amsterdam
Marret K. Noordewier, Leiden University
Edith G. Smit, ASCoR,University of Amsterdam



Volume

E - European Advances in Consumer Research Volume 10 | 2013



Share Proceeding

Featured papers

See More

Featured

H2. Influencing Consumer Response to Products with High Styling: The Role of Mindsets

Ying-Ching Lin, National Chengchi Uniersity, Taiwan
Angela Chang, Northeastern University, USA

Read More

Featured

J1. The Effect of Identity Abstractness on Information Processing Styles

Woojin Choi, University of Seoul
Min Jung Kim, Manhattan College
HyukJin Kwon, University of Seoul
Jiyun Kang, Texas State University

Read More

Featured

C7. The Visually Simple = Healthy Intuition and Its Effects on Food Choices

Yan Wang, Renmin University of China
Jing Jiang, Renmin University of China

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.