Persuading Others to Volunteer: Is Attitude Change Enough?

This study has explored the attitudes-to-intention-to-behaviour path in the context of long-term volunteering by employing actual measures of behaviour. Results show that persuasion strategies should go beyond this path because initiatives based on such a model will not produce a sufficiently significant impact to promote sustained volunteering.


Tania Veludo-de-Oliveira, John Pallister, and Gordon Foxall (2013) ,"Persuading Others to Volunteer: Is Attitude Change Enough?", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 98-103.


Tania Veludo-de-Oliveira, Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas, Brazil
John Pallister, Cardiff Business School, UK
Gordon Foxall, Cardiff Business School, UK


E - European Advances in Consumer Research Volume 10 | 2013

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