Persuading Others to Volunteer: Is Attitude Change Enough?
This study has explored the attitudes-to-intention-to-behaviour path in the context of long-term volunteering by employing actual measures of behaviour. Results show that persuasion strategies should go beyond this path because initiatives based on such a model will not produce a sufficiently significant impact to promote sustained volunteering.
Tania Veludo-de-Oliveira, John Pallister, and Gordon Foxall (2013) ,"Persuading Others to Volunteer: Is Attitude Change Enough?", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 98-103.
Tania Veludo-de-Oliveira, Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas, Brazil
John Pallister, Cardiff Business School, UK
Gordon Foxall, Cardiff Business School, UK
E - European Advances in Consumer Research Volume 10 | 2013
Mediation as a Multi-Dimensional Process of Brand-Related Interaction
Serena Wider, Copenhagen Business School
Andrea Lucarelli, Lund University
Sylvia Wallpach, Copenhagen Business School
A Salience Theory of Three Novel Exposure Effects
Kellen Mrkva, Columbia University, USA
Leaf Van Boven, University of Colorado, USA
M10. I Need a Hero: How Loneliness Interacts with the Symbolic Meaning of Products to Affect Consumer Attitude
Sirajul Arefin Shibly, SUNY Binghamton, USA
Jinfeng Jiao, SUNY Binghamton, USA