Persuading Others to Volunteer: Is Attitude Change Enough?
This study has explored the attitudes-to-intention-to-behaviour path in the context of long-term volunteering by employing actual measures of behaviour. Results show that persuasion strategies should go beyond this path because initiatives based on such a model will not produce a sufficiently significant impact to promote sustained volunteering.
Tania Veludo-de-Oliveira, John Pallister, and Gordon Foxall (2013) ,"Persuading Others to Volunteer: Is Attitude Change Enough?", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 98-103.
Tania Veludo-de-Oliveira, Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas, Brazil
John Pallister, Cardiff Business School, UK
Gordon Foxall, Cardiff Business School, UK
E - European Advances in Consumer Research Volume 10 | 2013
When Does Slow Mean Luxurious?: The Effect of Product Motion Speed in Brand Communications on Status Perceptions
SungJin Jung, INSEAD, Singapore
David Dubois, INSEAD, France
E6. The Effect of Crowding Perception on Helping Behavior ——Is Squeeze Warmer than Isolation?
Qingqing Guo, Shanghai Jiao Tong University
If No One Saw It on Instagram, Was It Any Good? Examining Received Attention as a Social Benefit of Experiential Consumption
Matthew J Hall, University of Nebraska-Lincoln
Jamie D. Hyodo, University of Nebraska-Lincoln