Reluctance to Hedge Desired Outcomes

I examined if people engage in emotional hedging when desired outcomes are uncertain. A substantial percentage of US voters and NFL fans refused to hedge the 2012 Presidential election or the victory of their team, respectively, even when it was irrational not to, apparently because people conflate beliefs and desires.



Citation:

Carey Morewedge (2013) ,"Reluctance to Hedge Desired Outcomes", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 291-291.

Authors

Carey Morewedge, Carnegie Mellon University, USA



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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