Consumer Experiences Eating a Raw Food Diet

This paper documents the experiences of consumers eating a raw food diet and seeks to contribute to the body of consumer culture theory (CCT), specifically identity projects and marketplace cultures. An interpretive reflexive methodology was adopted, collecting story/narrative interviews and an auto-ethnography of the researcher’s own experience.


Michelle Dunne and Lisa O'Malley (2013) ,"Consumer Experiences Eating a Raw Food Diet", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 274-275.


Michelle Dunne, University of Limerick Ireland
Lisa O'Malley, University of Limerick Ireland


E - European Advances in Consumer Research Volume 10 | 2013

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