“Consuming the Crown: Key Facets of the British Royal Family Experience”

In this paper we present a theoretical framework containing six facets that we believe comprehensively explains the appeal of the British Royal Family for tourists to Great Britain, and Anglophiles worldwide. We argue that six facets of consumption, which tap into discourses of contemporary consumer culture, account for its popularity.



Citation:

Cele Otnes and Pauline Maclaran (2013) ,"“Consuming the Crown: Key Facets of the British Royal Family Experience” ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 23-26.

Authors

Cele Otnes, University of Illinois at Urbana-Champaign, USA
Pauline Maclaran, Royal Holloway, University of London, UK



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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