“The ‘Ministry of Food’ Then and Now: Changing Discourses of Thrift in Britain (1939 – 2012)"

We explore thrift as a consumption disposition, and how it became linked to British heritage. We examine how thrift-related discourses direct consumption in British social-marketing texts from 1939-2012. These discourses pertain to family, good parenting, community and citizenship. We describe how public-sector bodies contribute to the ideological shaping of consumption.



Citation:

Elizabeth Parsons and Benedetta Cappellini (2013) ,"“The ‘Ministry of Food’ Then and Now: Changing Discourses of Thrift in Britain (1939 – 2012)" ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 23-26.

Authors

Elizabeth Parsons, Keele University,UK
Benedetta Cappellini, Royal Holloway, University of London, UK



Volume

E - European Advances in Consumer Research Volume 10 | 2013



Share Proceeding

Featured papers

See More

Featured

M2. Of Expectations and Experiences: The Moderating Effect of Valanced Expectations on Enjoyment of a Positive versus Negative Experience

Brian Gillespie, University of New Mexico
Molly McGehee, University of New Mexico

Read More

Featured

I4. Pink Tax: Are Some Marketing Practices Discriminatory?

Andrea Rochelle Bennett, University of North Texas
Audhesh Paswan, University of North Texas
Kate Goins, University of North Texas

Read More

Featured

Increasing Tax Salience Alters Investment Behavior

Abigail Sussman, University of Chicago, USA
Daniel Egan, Betterment
Sam Swift, Bowery Farming

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.