“Heritage Lost Or Found? Sociality and Fullness in the Irish Theme Pub”
We argue that sociality or fullness is a quintessential feature linked to Irish-heritage pubs. Evoking assemblage theory, we conceptualize Irish pubs as networks of material and narrative elements that vary in the fullness they foster. Analyzing five ethnographic field sites, we identify three types of elements that contribute to fullness.
Aron Darmody and Eileen Fischer (2013) ,"“Heritage Lost Or Found? Sociality and Fullness in the Irish Theme Pub” ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 23-26.
Aron Darmody, Suffolk University, USA
Eileen Fischer, York University, Canada
E - European Advances in Consumer Research Volume 10 | 2013
Meaningfulness in New Products: Conceptualization and Measurement
Maria Sääksjärvi, Delft University of Technology, The Netherlands
Katarina Hellén, Univeristy of Vaasa
Can “Related Articles” Correct Misperceptions from False Information on Social Media?
Yu Ding, Columbia University, USA
Mira Mayrhofer, University of Vienna
Gita Venkataramani Johar, Columbia University, USA
P13. Self-Selected versus Fixed Price Bundling: The Effect of Bundle Type on Perceived Quality
Burcak Bas, Bocconi University, Italy
GULEN SARIAL ABI, Bocconi University, Italy