‘All in Good Time’: Narratives of Luxury Experience in Transition to Motherhood

This study investigates luxury experiences during transition to motherhood. Phenomenological, autobiographical interviews reveal three distinct narratives of first-time mothers with different life courses. Findings show that consumers’ life courses dramatically shape self-understandings of motherhood and lead to according shifts from material to immaterial, unnecessary to functional and rare luxury consumption.


Martina Bauer, Sylvia von Wallpach, and Andrea Hemetsberger (2013) ,"‘All in Good Time’: Narratives of Luxury Experience in Transition to Motherhood ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 287-288.


Martina Bauer, University of Innsbruck, Austria
Sylvia von Wallpach, University of Innsbruck, Austria
Andrea Hemetsberger, University of Innsbruck, Austria


E - European Advances in Consumer Research Volume 10 | 2013

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