‘All in Good Time’: Narratives of Luxury Experience in Transition to Motherhood

This study investigates luxury experiences during transition to motherhood. Phenomenological, autobiographical interviews reveal three distinct narratives of first-time mothers with different life courses. Findings show that consumers’ life courses dramatically shape self-understandings of motherhood and lead to according shifts from material to immaterial, unnecessary to functional and rare luxury consumption.



Citation:

Martina Bauer, Sylvia von Wallpach, and Andrea Hemetsberger (2013) ,"‘All in Good Time’: Narratives of Luxury Experience in Transition to Motherhood ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 287-288.

Authors

Martina Bauer, University of Innsbruck, Austria
Sylvia von Wallpach, University of Innsbruck, Austria
Andrea Hemetsberger, University of Innsbruck, Austria



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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