“I Feel Like They’Re Going to Think I’M Boring”: Stereotype Threats and the Experiences of Non-Drinking Students

Consumer research lacks understanding of the mechanisms and conditions under which (potentially) stereotyped consumers operate and act in relation to non-stereotyped consumers. We address this gap by exploring the experiences stereotyping among non-drinking students, their interpretations of stereotyping, and causes and consequences of the perceived threat of stereotyping.



Citation:

Emma Banister, Anthony Grimes, and Maria Piacentini (2013) ,"“I Feel Like They’Re Going to Think I’M Boring”: Stereotype Threats and the Experiences of Non-Drinking Students ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 285-286.

Authors

Emma Banister, Manchester Business School, UK
Anthony Grimes, Manchester Business School, UK
Maria Piacentini, Lancaster University Management School,UK



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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