“I Feel Like They’Re Going to Think I’M Boring”: Stereotype Threats and the Experiences of Non-Drinking Students
Consumer research lacks understanding of the mechanisms and conditions under which (potentially) stereotyped consumers operate and act in relation to non-stereotyped consumers. We address this gap by exploring the experiences stereotyping among non-drinking students, their interpretations of stereotyping, and causes and consequences of the perceived threat of stereotyping.
Emma Banister, Anthony Grimes, and Maria Piacentini (2013) ,"“I Feel Like They’Re Going to Think I’M Boring”: Stereotype Threats and the Experiences of Non-Drinking Students ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 285-286.
Emma Banister, Manchester Business School, UK
Anthony Grimes, Manchester Business School, UK
Maria Piacentini, Lancaster University Management School,UK
E - European Advances in Consumer Research Volume 10 | 2013
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