Tribalism in Turbulent Times: Liminality As Motivator For Tribal Membership.
The tribal group in this study, knitters, largely consists of those whose lives are in a state of flux, or in a ‘liminal’ state. While the group is diverse, the contemplative nature of knitting seems to create a “shared flow” creating a sense of communitas.
Máire O Sullivan and Brendan Richardson (2013) ,"Tribalism in Turbulent Times: Liminality As Motivator For Tribal Membership. ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 281-282.
Máire O Sullivan, University College Cork
Brendan Richardson, University College Cork
E - European Advances in Consumer Research Volume 10 | 2013
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