Sex Appeal, Surf Culture and Seduction: Exploring the Hollister Experience

This exploratory, qualitative study of Hollister draws on written in-depth interviews and subjective personal introspections from customers. Set against the growing literature on sensory servicescapes and experiential branding, the paper demonstrates that the Hollister experience evokes strong and contradictory reactions in those who took part in the study.


Lorna Stevens and Joanne Mullen (2013) ,"Sex Appeal, Surf Culture and Seduction: Exploring the Hollister Experience", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 277-278.


Lorna Stevens, University of the West of Scotland
Joanne Mullen, University of Ulster, Northern Ireland


E - European Advances in Consumer Research Volume 10 | 2013

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