Sex Appeal, Surf Culture and Seduction: Exploring the Hollister Experience
This exploratory, qualitative study of Hollister draws on written in-depth interviews and subjective personal introspections from customers. Set against the growing literature on sensory servicescapes and experiential branding, the paper demonstrates that the Hollister experience evokes strong and contradictory reactions in those who took part in the study.
Lorna Stevens and Joanne Mullen (2013) ,"Sex Appeal, Surf Culture and Seduction: Exploring the Hollister Experience", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 277-278.
Lorna Stevens, University of the West of Scotland
Joanne Mullen, University of Ulster, Northern Ireland
E - European Advances in Consumer Research Volume 10 | 2013
Felt Ambivalence: Exploring the Storage Structure and Role of Situational Relevance on the Accessibility of Dominant and Conflicting Reactions
Amit Surendra Singh, Ohio State University, USA
H. Rao Unnava, University of California, Davis
Running Through Time: How Life Rhythms Foster Identity Permanence
Benjamin Rosenthal, Fundação Getúlio Vargas
Eliane Zamith Brito, Fundação Getúlio Vargas
Inferring Personality from Solo vs. Accompanied Consumption: When Solo Consumers are Perceived to be More Open
Yuechen Wu, University of Maryland, USA
Rebecca Ratner, University of Maryland, USA