Which Card to Pull? the Psychology of Credit Card Expense Management

Rationally, consumers should always use the credit-card with the lowest interest rate. However, using an incentive-compatible game, we show in 4 different experiments that participants tend to balance credit-card expenses equally, irrespective of the cards' interest rates, and that this tendency can also affect which expenses participants choose to make.



Citation:

Moty Amar and Dan Ariely (2013) ,"Which Card to Pull? the Psychology of Credit Card Expense Management", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 272-273.

Authors

Moty Amar, OAC, Israel
Dan Ariely, Duke University, USA



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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