Marketing Generations: Intergenerational Aspects of Consumer Culture

Re-framing mother-daughter relations as a dialectic and taking an oral-history method this paper shows intergenerational memory to converge in shared family signatures of consumption. It responds to Wilkie and Moore’s (2005) call for intergenerational research that it ‘layered’ and shows how shifts in consumer culture are incorporated across family generations.


Andrea Davies, James Fitchett, and Richard Elliott (2013) ,"Marketing Generations: Intergenerational Aspects of Consumer Culture", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 232-233.


Andrea Davies, University of Leicester, UK
James Fitchett, University of Leicester, UK
Richard Elliott, University of Bath, UK


E - European Advances in Consumer Research Volume 10 | 2013

Share Proceeding

Featured papers

See More


G13. Odor Priming and Product Preferences: When Smells Regulate Preferences for Semantically-Congruent Products and Brands

Ramona De Luca, EAESP-FGV
Delane Botelho, EAESP-FGV

Read More


Making the Wait Worthwhile: Mental Accounting and the Effect of Waiting in Line on Consumption

Chris Hydock, Georgetown University, USA
Sezer Ulku, Georgetown University, USA
Shiliang Cui, Georgetown University, USA

Read More


Intentionally “Biased”: People Purposefully Use To-Be-Ignored Information, But Can Be Persuaded Not To

Berkeley Jay Dietvorst, University of Chicago, USA
Uri Simonsohn, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.