Marketing Generations: Intergenerational Aspects of Consumer Culture

Re-framing mother-daughter relations as a dialectic and taking an oral-history method this paper shows intergenerational memory to converge in shared family signatures of consumption. It responds to Wilkie and Moore’s (2005) call for intergenerational research that it ‘layered’ and shows how shifts in consumer culture are incorporated across family generations.



Citation:

Andrea Davies, James Fitchett, and Richard Elliott (2013) ,"Marketing Generations: Intergenerational Aspects of Consumer Culture", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 232-233.

Authors

Andrea Davies, University of Leicester, UK
James Fitchett, University of Leicester, UK
Richard Elliott, University of Bath, UK



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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