Sharing and Social Bonds, a Disruptive View of Luxury

This research aims to study the multiple meanings of luxury in the consumer society. To address this objective, an interpretive study based on verbal accounts and visual methods was carried out. Findings illustrate that sharing, togetherness, belongingness, and the gregarious self are keys in understanding the contemporary view of luxury.


Rosa Llamas (2013) ,"Sharing and Social Bonds, a Disruptive View of Luxury", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 342-342.


Rosa Llamas, University of Leon, Spain


E - European Advances in Consumer Research Volume 10 | 2013

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