Using Vignettes to Elicit Family Consumption Stories
Narratives told by consumers have only enjoyed scant attention in consumer research. Vignettes can be used to elicit stories about consumption experiences and to generate family stories to explore issues related to family consumption. The method is illustrated by two studies of consumer socialization practices.
Alice Grønhøj (2013) ,"Using Vignettes to Elicit Family Consumption Stories", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 267-269.
Alice Grønhøj, Aarhus University, Denmark
E - European Advances in Consumer Research Volume 10 | 2013
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