Does Oxytocin Increase Impulse Buying?
Based on a 1,158 Han Chinese sample, we found that plasma OT level is predictive of women’s impulse buying scores from multiple measurements and actual expenditure in fashion products. A significant association was observed between the oxytocin receptor gene and impulse buying for male subjects.
Xing Zhang, Monakhov Mikhail, Soo Hong Chew, Poh San Lai, Terry Tong, Jianjun Liu, and Richard Ebstein (2013) ,"Does Oxytocin Increase Impulse Buying?", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 263-264.
Xing Zhang, National University of Singapore, Singapore
Monakhov Mikhail, National University of Singapore, Singapore
Soo Hong Chew, National University of Singapore, Singapore
Poh San Lai, National University of Singapore, Singapore
Terry Tong, National University of Singapore, Singapore
Jianjun Liu, Genome Institute of Singapore
Richard Ebstein, National University of Singapore
E - European Advances in Consumer Research Volume 10 | 2013
O6. Be Aware of Your Suspicion: When “Being Suspicious” Ironically Leads to Suboptimal Judgment- and Decision-Making
Julie Verstraeten, Ghent University, Belgium
Tina Tessitore, INSEEC Business School, France
Maggie Geuens, Ghent University, Belgium
Consumer Reluctance Toward Medical Artificial Intelligence: The Underlying Role of Uniqueness Neglect
Chiara Longoni, Boston University, USA
Andrea Bonezzi, New York University, USA
Carey K. Morewedge, Boston University, USA
A1. Trusting and Acting on Chance Online
Shivaun Anderberg, University of Sydney, Australia
Ellen Garbarino, University of Sydney, Australia