The Effects of Seeing Attractive Women Pictures on Females’ Pro-Social Behavior

Results from three studies support our prediction that exposure to pictures of attractive women as those portrayed in mass media will enhance other women’s pro-social behavior in unrelated tasks.



Citation:

Xiuping Li and Meng Zhang (2013) ,"The Effects of Seeing Attractive Women Pictures on Females’ Pro-Social Behavior ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 344-344.

Authors

Xiuping Li, National University of Singapore, Singapore
Meng Zhang, the Chinese University of Hong Kong



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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