Is Variety the Spice of Love?
What makes people put effort into their relationships? This research considers how the variety of activities couples perform together impacts pro-relationship motivation. We show that when individuals perceive their relationship to be in its early (later) stages, they are more motivated by varied (similar) activities.
Jordan Etkin (2013) ,"Is Variety the Spice of Love?", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 19-22.
Jordan Etkin, Duke University, United States
E - European Advances in Consumer Research Volume 10 | 2013
Secrecy Prompts Nonconformity-Avoidance in Consumption Choice
DONGJIN HE, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Gerald J. Gorn, Hong Kong Polytechic University
L2. Wish List Thinking: The Role of Psychological Ownership in Consumer Likelihood to Purchase or Remove a Product from an Online Wish List
Christopher Groening, Kent State University, USA
Jennifer Wiggins, Kent State University, USA
Iman Raoofpanah, Kent State University, USA
Losing Fast or Slow? Preferences for Uncertainty Resolution
Kurt P. Munz, New York University, USA
Alixandra Barasch, New York University, USA