Is Variety the Spice of Love?
What makes people put effort into their relationships? This research considers how the variety of activities couples perform together impacts pro-relationship motivation. We show that when individuals perceive their relationship to be in its early (later) stages, they are more motivated by varied (similar) activities.
Jordan Etkin (2013) ,"Is Variety the Spice of Love?", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 19-22.
Jordan Etkin, Duke University, United States
E - European Advances in Consumer Research Volume 10 | 2013
A Beautiful MIN(D): The Multiple-Identity Network as a Framework for Integrating Identity-Based Consumer Behavior
Julian K Saint Clair, Loyola Marymount University, USA
A Meta-Analysis on the Endowment Effect in Experiments
DANIEL SUN, University of Calgary, Canada
Search Predicts and Changes Patience in Intertemporal Choice
Crystal Reeck, Temple University, USA
Lee Byung, Columbia University, USA
Eric J Johnson, Columbia University, USA