Is Variety the Spice of Love?

What makes people put effort into their relationships? This research considers how the variety of activities couples perform together impacts pro-relationship motivation. We show that when individuals perceive their relationship to be in its early (later) stages, they are more motivated by varied (similar) activities.



Citation:

Jordan Etkin (2013) ,"Is Variety the Spice of Love?", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 19-22.

Authors

Jordan Etkin, Duke University, United States



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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