Is Variety the Spice of Love?
What makes people put effort into their relationships? This research considers how the variety of activities couples perform together impacts pro-relationship motivation. We show that when individuals perceive their relationship to be in its early (later) stages, they are more motivated by varied (similar) activities.
Jordan Etkin (2013) ,"Is Variety the Spice of Love?", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 19-22.
Jordan Etkin, Duke University, United States
E - European Advances in Consumer Research Volume 10 | 2013
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