Dubious Means: Why Fast Thinking Increases Variety-Seeking During Goal Pursuit

Fast thinking increases uncertainty regarding efficacy of means used to pursue an accessible goal which increases variety in the range of chosen means. Chronically-indulgent people choose more variety in chocolates (Study 1) and people primed with health choose more variety in healthy snacks (Study 2) when their mind is racing.



Citation:

Aparna Labroo and Yifan Dai (2013) ,"Dubious Means: Why Fast Thinking Increases Variety-Seeking During Goal Pursuit", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 19-22.

Authors

Aparna Labroo, University of Toronto, Canada
Yifan Dai, University of Toronto, Canada



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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