Dubious Means: Why Fast Thinking Increases Variety-Seeking During Goal Pursuit

Fast thinking increases uncertainty regarding efficacy of means used to pursue an accessible goal which increases variety in the range of chosen means. Chronically-indulgent people choose more variety in chocolates (Study 1) and people primed with health choose more variety in healthy snacks (Study 2) when their mind is racing.



Citation:

Aparna Labroo and Yifan Dai (2013) ,"Dubious Means: Why Fast Thinking Increases Variety-Seeking During Goal Pursuit", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 19-22.

Authors

Aparna Labroo, University of Toronto, Canada
Yifan Dai, University of Toronto, Canada



Volume

E - European Advances in Consumer Research Volume 10 | 2013



Share Proceeding

Featured papers

See More

Featured

H6. The Influence of Anthropomorphized Service Toolkit on Consumer Satisfaction in Service Coproduction

Rocky Peng Chen, Hong Kong Baptist University
Kimmy Chan, Hong Kong Baptist University

Read More

Featured

Q12. Exploring Effects of Perceived Authenticity Of Instagram Models on Aad and Buying Intentions

Heather Shoenberger, University of Oregon, USA
Eunjin Kim, Southern Methodist University, USA

Read More

Featured

Alternative “Facts”: The Effects of Narrative Processing on the Acceptance of Factual Information

Anne Hamby, Hofstra University
David Brinberg, Virginia Tech, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.