Consumer Attributional and Emotional Responses to Transgressions: Who’S to Blame?
Using the context of athlete transgressions in professional sport, this study explores the full effect of consumer response, not only toward the transgressor but also toward multiple associated actors within and outside a firm and the circumstances under which attribution of blame is extended to actors beyond the transgressor.
Kate Westberg, Constantino Stavros, Bradley Wilson, and Aaron Smith (2013) ,"Consumer Attributional and Emotional Responses to Transgressions: Who’S to Blame?", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 261-262.
Kate Westberg, RMIT University, Australia
Constantino Stavros, RMIT University, Australia
Bradley Wilson, RMIT University, Australia
Aaron Smith, RMIT University, Australia
E - European Advances in Consumer Research Volume 10 | 2013
Search Predicts and Changes Patience in Intertemporal Choice
Crystal Reeck, Temple University, USA
Lee Byung, Columbia University, USA
Eric J Johnson, Columbia University, USA
Burnishing Prosocial Image to Self vs. Others
Minah Jung, New York University, USA
Silvia Saccardo, Carnegie Mellon University, USA
Ayelet Gneezy, University of California San Diego, USA
Leif D. Nelson, University of California Berkeley, USA
How Awe Might Be Awesome: The Role of Awe in Consumers’ Food Consumption and Perceptions of Misshapen Produce
Begum Oz, University of Massachusetts, USA
Elizabeth Miller, University of Massachusetts, USA