Consumer Attributional and Emotional Responses to Transgressions: Who’S to Blame?

Using the context of athlete transgressions in professional sport, this study explores the full effect of consumer response, not only toward the transgressor but also toward multiple associated actors within and outside a firm and the circumstances under which attribution of blame is extended to actors beyond the transgressor.


Kate Westberg, Constantino Stavros, Bradley Wilson, and Aaron Smith (2013) ,"Consumer Attributional and Emotional Responses to Transgressions: Who’S to Blame?", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 261-262.


Kate Westberg, RMIT University, Australia
Constantino Stavros, RMIT University, Australia
Bradley Wilson, RMIT University, Australia
Aaron Smith, RMIT University, Australia


E - European Advances in Consumer Research Volume 10 | 2013

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