The Symbolique Dimensions of “Terroir” Products Among French Consumers
This research explores the consumers’ perception of “terroir” products though a qualitative study among 30 French consumers. The study examines the participants’ perception of “terroir” products and their relationship with local producers. The results revealed four dimensions: functional, identity, resistance and emotional. The results indicate a strong consumer/producer relationship.
Wided Batat (2013) ,"The Symbolique Dimensions of “Terroir” Products Among French Consumers", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 259-260.
Wided Batat, University of Lyon 2, France
E - European Advances in Consumer Research Volume 10 | 2013
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