The Evolution of Consumer Competence From Consumerism to Sustainability

In the consumerism paradigm, consumer competence is knowledge and ability with the marketplace functioning. The shift towards the paradigm of sustainability reveals a consumer competence prone to the development and re-acquisition of an ability to do, rather than to have,endowed with linking value more than the products and services.


Cristina Longo, Avi Shankar, and Peter Nuttall (2013) ,"The Evolution of Consumer Competence From Consumerism to Sustainability", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 16-18.


Cristina Longo, Univ Lille Nord de France and University of Bath
Avi Shankar, University of Bath
Peter Nuttall, University of Bath


E - European Advances in Consumer Research Volume 10 | 2013

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