The Evolution of Consumer Competence From Consumerism to Sustainability

In the consumerism paradigm, consumer competence is knowledge and ability with the marketplace functioning. The shift towards the paradigm of sustainability reveals a consumer competence prone to the development and re-acquisition of an ability to do, rather than to have,endowed with linking value more than the products and services.



Citation:

Cristina Longo, Avi Shankar, and Peter Nuttall (2013) ,"The Evolution of Consumer Competence From Consumerism to Sustainability", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 16-18.

Authors

Cristina Longo, Univ Lille Nord de France and University of Bath
Avi Shankar, University of Bath
Peter Nuttall, University of Bath



Volume

E - European Advances in Consumer Research Volume 10 | 2013



Share Proceeding

Featured papers

See More

Featured

L10. How Physical Distance and Power Distance Belief Affect Salesperson Evaluations and Purchase Intentions

Chia-Wei Joy Lin, University of Tennessee at Chattanooga
Saerom Lee, University of Texas at San Antonio, USA
Bingxuan Guo, University of Texas at San Antonio, USA

Read More

Featured

Brand movement

Andrea Lucarelli, Lund University
Gregorio Fuschillo, Kedge Business School
Jon Bertilsson, Lund University

Read More

Featured

Accounting For Gains From Discounted Credit

Andong Cheng, University of Delaware, USA
Ernest Baskin, Yale University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.