A Meta-Analysis of Mimicry Outcomes in Consumer Research Settings

This meta-analysis quantitatively summarizes the literature on the relationship between mimicry and consumer response (e.g., evaluation, consumption, behavior, etc.). In addition, this meta-analysis explores several potential moderators of the relationship between mimicry and consumer response (e.g., domain, nonverbal vs. verbal mimicry, conscious vs. nonconscious mimicry, etc.).



Citation:

Susan Andrzejewski, Dhruv Grewal, and Krista Hill (2013) ,"A Meta-Analysis of Mimicry Outcomes in Consumer Research Settings", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 343-343.

Authors

Susan Andrzejewski, Franklin & Marshall College, USA
Dhruv Grewal, Babson College, USA
Krista Hill, Northeastern University, USA



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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