“The Complexities of ‘Us and Them’: Negotiating Collective (Dis)Taste”

Existing conceptualisations of distaste portray the construct as a static binary opposite to the tastes of others. We make a first step towards a dynamic approach that demonstrates how collective (dis)tastes are constantly negotiated amongst members of a heterogeneous community to match its joint enterprise.


Elissavet Mamali, Peter Nuttall, and Richard Rosenbaum-Elliott (2013) ,"“The Complexities of ‘Us and Them’: Negotiating Collective (Dis)Taste”", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 247-248.


Elissavet Mamali, University of Bath, UK
Peter Nuttall, University of Bath, UK
Richard Rosenbaum-Elliott, University of Bath, UK


E - European Advances in Consumer Research Volume 10 | 2013

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