Clicktivism Or Slacktivism? Impression Management and Moral Licensing.

Social network sites provide the opportunity to engage in “clicktivism”, i.e., expressing one’s support to programs of social change symbolically. We build on previous work in moral dynamics and suggest that clicktivism can reduce levels of “real” prosocial behavior. We propose that impression management concern explains the effect.


Gert Cornelissen, Natalia Karelaia, and Emre Soyer (2013) ,"Clicktivism Or Slacktivism? Impression Management and Moral Licensing.", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 244-244.


Gert Cornelissen, Universitat Pompeu Fabra, Spain
Natalia Karelaia, INSEAD, France
Emre Soyer, ozyegin university


E - European Advances in Consumer Research Volume 10 | 2013

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