Clicktivism Or Slacktivism? Impression Management and Moral Licensing.

Social network sites provide the opportunity to engage in “clicktivism”, i.e., expressing one’s support to programs of social change symbolically. We build on previous work in moral dynamics and suggest that clicktivism can reduce levels of “real” prosocial behavior. We propose that impression management concern explains the effect.



Citation:

Gert Cornelissen, Natalia Karelaia, and Emre Soyer (2013) ,"Clicktivism Or Slacktivism? Impression Management and Moral Licensing.", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 244-244.

Authors

Gert Cornelissen, Universitat Pompeu Fabra, Spain
Natalia Karelaia, INSEAD, France
Emre Soyer, ozyegin university



Volume

E - European Advances in Consumer Research Volume 10 | 2013



Share Proceeding

Featured papers

See More

Featured

Doing Worse by Doing Good: How Corporate Social Responsibility makes Products Less Dangerous

Linda Lemarié, University of Neuchâtel
Florent Girardin, University of Neuchâtel

Read More

Featured

Why Do People Who Have More Enjoy Horror More?

Haiyang Yang, Johns Hopkins University
Kuangjie Zhang, Nanyang Technological University, Singapore

Read More

Featured

Assemblages of Denim: Transforming from Mundane to Remarkable Consumption Object

Eminegül Karababa, Middle East Technical University
Mahmut Sami Islek, Eskisehir Osmangazi University
Ufuk Ay, KTO Karatay University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.