Clicktivism Or Slacktivism? Impression Management and Moral Licensing.

Social network sites provide the opportunity to engage in “clicktivism”, i.e., expressing one’s support to programs of social change symbolically. We build on previous work in moral dynamics and suggest that clicktivism can reduce levels of “real” prosocial behavior. We propose that impression management concern explains the effect.


Gert Cornelissen, Natalia Karelaia, and Emre Soyer (2013) ,"Clicktivism Or Slacktivism? Impression Management and Moral Licensing.", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 244-244.


Gert Cornelissen, Universitat Pompeu Fabra, Spain
Natalia Karelaia, INSEAD, France
Emre Soyer, ozyegin university


E - European Advances in Consumer Research Volume 10 | 2013

Share Proceeding

Featured papers

See More


A Phenomenological Examination of Internet Addiction: Insights from Entanglement Theory

Mohammadali Zolfagharian, Bowling Green State University
Atefeh Yazdanparast, University of Evansville
Reto Felix, University of Texas Rio Grande Valley, USA

Read More


A10. Opting Opt-in or Out? Effects of Defaults on Perceived Control and Valuation of Personal Data

Iris van Ooijen, University of Twente

Read More


E3. Having Power, Giving More? The Effect of Psychological Power on Consumers’ Charitable Giving of Time

Wumei Liu, Lanzhou University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.