One Chocolate Cake and a Short-Term Mate: the Influence of Unhealthy Foods on Short-Term Mating
Three studies show that consumption of unhealthy foods can influence short-term mating tendency. Specifically, actual or imagined consumption of unhealthy (vs. healthy) foods leads to increased interest in short-term mating. Gender and hunger moderate these effects, with the effect only holding for males, and getting reversed under high hunger.
Courtney Szocs and Dipayan Biswas (2013) ,"One Chocolate Cake and a Short-Term Mate: the Influence of Unhealthy Foods on Short-Term Mating", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 242-243.
Courtney Szocs, University of South Florida, USA
Dipayan Biswas, University of South Florida, USA
E - European Advances in Consumer Research Volume 10 | 2013
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Jen H. Park, Stanford University, USA
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Iina Ikonen, Vrije Universiteit Amsterdam
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