One Chocolate Cake and a Short-Term Mate: the Influence of Unhealthy Foods on Short-Term Mating

Three studies show that consumption of unhealthy foods can influence short-term mating tendency. Specifically, actual or imagined consumption of unhealthy (vs. healthy) foods leads to increased interest in short-term mating. Gender and hunger moderate these effects, with the effect only holding for males, and getting reversed under high hunger.



Citation:

Courtney Szocs and Dipayan Biswas (2013) ,"One Chocolate Cake and a Short-Term Mate: the Influence of Unhealthy Foods on Short-Term Mating", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 242-243.

Authors

Courtney Szocs, University of South Florida, USA
Dipayan Biswas, University of South Florida, USA



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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