Caring About the Community: Exploring Place Transformation Through Adopt a Station
Our research explores a community engagement scheme centred on the adoption of railway stations in Scotland. We reveal how the latent potential residing in consumers has transformed stations from spaces of transit to places of community life that reflect both individual and community identities.
Matthew Alexander and Kathy Hamilton (2013) ,"Caring About the Community: Exploring Place Transformation Through Adopt a Station", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 240-241.
Matthew Alexander, University of Strathclyde, UK
Kathy Hamilton, University of Strathclyde, UK
E - European Advances in Consumer Research Volume 10 | 2013
Approach and Loss Aversion: Consumer Responses to Approaching and Receding Stimuli in Advertising
Lana Mulier, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
Hendrik Slabbinck, Ghent University, Belgium
Brands as Mediators: A Research Agenda
Philipp K. Wegerer, University of Innsbruck, Austria
Does a Blurry Background Make a High Roller? The Effects of Blurry versus Sharp Backgrounds on Consumers’ Risk-Taking Behavior
Yoonho Jin, INSEAD, Singapore
Amitava Chattopadhyay, INSEAD, Singapore