The Self-Definitional Approach to Corporate Social Responsibility: the Moderating Roles of Csr Support and Ethical Ideology

This study examines the moderating roles of CSR support and ethical ideology on the relationship between CSR images and Consumer-Corporate identification. An experimental design was used to validate the hypotheses. Results confirmed our hypotheses. The self-definitional approach to CSR may increase explanation capability by incorporating the viewpoints of accessibility/diagnosticity model.



Citation:

Aihwa Chang, Timmy Tseng, and Eileen Chien (2013) ,"The Self-Definitional Approach to Corporate Social Responsibility: the Moderating Roles of Csr Support and Ethical Ideology", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 230-231.

Authors

Aihwa Chang, Department of Business Administration, National Chengchi University
Timmy Tseng, Department of Business Administration, National Chengchi University
Eileen Chien , Department of Business Administration, National Chengchi University



Volume

E - European Advances in Consumer Research Volume 10 | 2013



Share Proceeding

Featured papers

See More

Featured

Tattoo: A Perspective Beyond Estethics

Luana C. Moraes, Universidade de Sao Paulo
Gabriela L. Pinheiro, Universidade de Sao Paulo
Nathalia S. Arthur, Universidade de Sao Paulo
Eliani C. Flores, Universidad Catolica del Peru
Jose Mauro C. Hernandez, Centro Universitário FEI

Read More

Featured

A Taxonomy of Opposition to Genetically Modified Foods

Philip M. Fernbach, University of Colorado, USA
Nicholas Light, University of Colorado, USA
Lauren Min, University of Colorado, USA

Read More

Featured

I9. From Childhood Toys to Grownup Choices: Understanding the Gendered Appeal of Violent Media

Martin A. Pyle, Ryerson University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.