The Self-Definitional Approach to Corporate Social Responsibility: the Moderating Roles of Csr Support and Ethical Ideology

This study examines the moderating roles of CSR support and ethical ideology on the relationship between CSR images and Consumer-Corporate identification. An experimental design was used to validate the hypotheses. Results confirmed our hypotheses. The self-definitional approach to CSR may increase explanation capability by incorporating the viewpoints of accessibility/diagnosticity model.



Citation:

Aihwa Chang, Timmy Tseng, and Eileen Chien (2013) ,"The Self-Definitional Approach to Corporate Social Responsibility: the Moderating Roles of Csr Support and Ethical Ideology", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 230-231.

Authors

Aihwa Chang, Department of Business Administration, National Chengchi University
Timmy Tseng, Department of Business Administration, National Chengchi University
Eileen Chien , Department of Business Administration, National Chengchi University



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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