Draw Me Closer:The Role of Psychological Distance on Mobile Device Attachment

Drawing from construal level theory, this study contributes to exemplify the antecedent factors and the consequence of mobile device attachment. Results show psychological distance plays a fundamental role in affecting self image congruity, ritual attachment and normative influence to drive attachment that leads to psychological well being and loyalty.



Citation:

Sara, H. Hsieh, Timmy, H. Tseng, and Crystal, T. Lee (2013) ,"Draw Me Closer:The Role of Psychological Distance on Mobile Device Attachment ", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 343-343.

Authors

Sara, H. Hsieh, National Chengchi University, Taiwan
Timmy, H. Tseng, National Chengchi University, Taiwan
Crystal, T. Lee, National Chengchi University, Taiwan



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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