The Impact of Thoughts in Consumer Evaluation As a Function of Ease

This research examines the impact of the ease with which thoughts are expressed on consumer persuasion. When thoughts were easy to express (using many words for important topics) they were more impactful on subsequent evaluations than when they were relatively more difficult to express (using one single word).



Citation:

Beatriz Gandarillas, Pablo Briñol, Richard E Petty, and Andrew Luttrell (2013) ,"The Impact of Thoughts in Consumer Evaluation As a Function of Ease", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 228-229.

Authors

Beatriz Gandarillas, IE University, Spain
Pablo Briñol, Universidad Autónoma de Madrid, Spain
Richard E Petty, Ohio State University, USA
Andrew Luttrell, Ohio State University, USA



Volume

E - European Advances in Consumer Research Volume 10 | 2013



Share Proceeding

Featured papers

See More

Featured

The Influence of Conflicting and Complementary Benefit Goals on the Execution of Accuracy and Effort Process Goals

Felipe Marinelli Affonso, University of Florida, USA
Chris Janiszewski, University of Florida, USA

Read More

Featured

The Ex-Money Effect: When and Why People Feel Connected to Outcomes that Involve Money They Previously Had

Charis Li, University of Florida, USA
Yanping Tu, University of Florida, USA

Read More

Featured

R1. How Consumers Deal With Brand Failure-An Individual Differences Approach

Melika Kordrostami, California State University-San Bernardino
Elika Kordrostami, Rowan University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.