When and Why Does Guilt Lead to Seeking Negative Experience?
In this research, we investigate when and why guilt induced by self-responsible goal failures makes consumers seek negative experience. We propose and demonstrate across four experiments that people experiencing guilt would seek negative experience to ensure they would behave more goal-consistently in the future.
Liang Song, Xiuping Li, and Gita Venkataramani Johar (2013) ,"When and Why Does Guilt Lead to Seeking Negative Experience?", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 226-227.
Liang Song, National University of Singapore, Singapore
Xiuping Li, National University of Singapore, Singapore
Gita Venkataramani Johar, Columbia University, USA
E - European Advances in Consumer Research Volume 10 | 2013
Influence of Visual Crowding and Space Between Products on Consumer Choice
Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France
Self-Deprecation Signals Humility, but Not as Much as Self-Deprecators Assume
Clayton R Critcher, University of California Berkeley, USA
Michael O'Donnell, University of California Berkeley, USA
Minah Jung, New York University, USA
Ecce Machina Humana: Examining Competence and Warmth in Consumer Robots The two fundamental social judgment dimensions-competence and warmth-are as relevant for judging consumer robots as for humans. We find that competence has an increasing positive eff