When Doing Good Is Bad For You: the Effects of Socially Responsible Gifts on Recipients’ Appreciation
Gifts that support a worthy cause (i.e., “gifts that give twice”) have become increasingly popular. Givers typically purchase these gifts to gain recipients’ appreciation and feel good about themselves. But could such dual-benefit gifts backfire? Three studies show when doing good (giving socially responsible gifts) is bad for gifts givers.
Lisa Cavanaugh, Francesca Gino, and Gavan Fitzsimons (2013) ,"When Doing Good Is Bad For You: the Effects of Socially Responsible Gifts on Recipients’ Appreciation", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 221-223.
Lisa Cavanaugh, University of Southern California, USA
Francesca Gino, Harvard Business School, USA
Gavan Fitzsimons, Duke University, USA
E - European Advances in Consumer Research Volume 10 | 2013
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