When Doing Good Is Bad For You: the Effects of Socially Responsible Gifts on Recipients’ Appreciation

Gifts that support a worthy cause (i.e., “gifts that give twice”) have become increasingly popular. Givers typically purchase these gifts to gain recipients’ appreciation and feel good about themselves. But could such dual-benefit gifts backfire? Three studies show when doing good (giving socially responsible gifts) is bad for gifts givers.



Citation:

Lisa Cavanaugh, Francesca Gino, and Gavan Fitzsimons (2013) ,"When Doing Good Is Bad For You: the Effects of Socially Responsible Gifts on Recipients’ Appreciation", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 221-223.

Authors

Lisa Cavanaugh, University of Southern California, USA
Francesca Gino, Harvard Business School, USA
Gavan Fitzsimons, Duke University, USA



Volume

E - European Advances in Consumer Research Volume 10 | 2013



Share Proceeding

Featured papers

See More

Featured

L9. To Save Face or Follow My Heart: Salesperson’s Inquiries of In-Group Identity on Consumers’ Purchase

Lingru Wei, Tencent Holdings Limited
Jooyoung Park, Peking University

Read More

Featured

B5. Money Doesn’t Buy Happiness, But What About Buying Trust? The Effectiveness of Financial Compensation in Restoring Trust After Double Deviation

Valentina Ortiz Ubal, Universidade Federal do Rio Grande do Sul (UFRGS)
Cristiane Pizzutti, UFRGS
Katja Gelbrich, Catholic University Eichstätt-Ingolstadt

Read More

Featured

Improving Customer Satisfaction Online through Valence Matching

Hannah Perfecto, Washington University, USA
Leif D. Nelson, University of California Berkeley, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.