When Doing Good Is Bad For You: the Effects of Socially Responsible Gifts on Recipients’ Appreciation

Gifts that support a worthy cause (i.e., “gifts that give twice”) have become increasingly popular. Givers typically purchase these gifts to gain recipients’ appreciation and feel good about themselves. But could such dual-benefit gifts backfire? Three studies show when doing good (giving socially responsible gifts) is bad for gifts givers.



Citation:

Lisa Cavanaugh, Francesca Gino, and Gavan Fitzsimons (2013) ,"When Doing Good Is Bad For You: the Effects of Socially Responsible Gifts on Recipients’ Appreciation", in E - European Advances in Consumer Research Volume 10, eds. Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, Duluth, MN : Association for Consumer Research, Pages: 221-223.

Authors

Lisa Cavanaugh, University of Southern California, USA
Francesca Gino, Harvard Business School, USA
Gavan Fitzsimons, Duke University, USA



Volume

E - European Advances in Consumer Research Volume 10 | 2013



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